- Meet the Brand
- Meet the Maker
MASQUE Milano. In every single scene of an opera, some of the actors alongside the leading character, as well as the element of the set are changing. In the same way, in our lives we can change the “mask” (our look, lifestyle, friendships, the tone of our voice or the mannerism) yet we could never part from our innermost sensitivity. With Masque Fragranze, Alessandro and Riccardo do not intend to create a myth, a best-seller, a one-size-fits-all perfume for everyone. Rather, they aim at creating a collection of perfumes with a soul. Each one unique. Perfumes to wear like a second skin… the perfume behind the mask.
Is there an actor able to relate to every possible role with conviction? A musician able to play every single musical style with authenticity? Then there could be no nose able to represent every single scene of the opera. The fragrances of Masque are to be created with a soul, and the nose’s appointment is to give life to our scene. Hence, every scene will have “its” nose.
Born and raised in Milan, like any true Milanese developed the conviction that this Lombard capital is the centre of the world. As a child he loved listening to music and writing poetry with his mother, and staring at his father – a glass-blower artisan – in the workshop, creating enchanting artefacts in blown glass. After teenage years spent studying, tutoring younger students and playing guitar in several rock and blues bands, an experience changed his life forever: a year of study in England, spent meeting exceptional people, but also time of silence and introspection. He fell in love with the land of Albion, its climate, pubs and Gothic literature. On returning to Milan he graduated and became a professor at Politecnico di Milano, and was hence invited to lecture in several countries. Traveling provided him unforgettable experiences, which he captured in his travel-log. He focused his scientific research on luxury goods management, and developed first-hand knowledge of the Italian artisan heritage exploring leather – learning the technique of saddle-stitching – and goldsmith’s art – designing and creating handmade jewellery. After these personal experiences he got even more convinced that each artisan’s workshop has a heritage of priceless know-how, which must be preserved and utilized. He joined forces with Riccardo, to create something unique, with the ultimate goal of letting the whole world experience the excellence of the Italian make. Overlooking the financial crisis hitting Italy hard, they kept working stubbornly on their dream, …“sure to soar the sky”
Born in Assisi, medieval burg between Florence and Rome, he grew up in the heart of this Italian countryside until the age of 25. Passionate about visual arts, literature, music and mathematics, he studied classical guitar at the Conservatory of Perugia and then earned a master’s degree in Electronic Engineering from the University of Perugia. On a summer evening in Florence, Riccardo met Natasha, an Australian girl who induced him to follow her to Melbourne and enrol at Monash University. In Australia he discovered the exciting world of perfumes: Natasha’s job at MOR Cosmetics revealed him a new fascinating and unexplored dimension. Riccardo found his inspiration and his path. Upon returning to Italy, he moved to the bustling city of Milan where he worked as a consultant. His first appointment was in the group “LVMH parfum et cosmetique”, providing him the opportunity to understand the operations of prestigious perfume brands such as Dior, Guerlain, Kenzo, Givenchy and Acqua di Parma. In the same period, he earned a Masters Degree in Business Administration from the Business School of Politecnico di Milano and met Alessandro, the eclectic and young professor who soon earned his respect and admiration. The friendship between Alessandro and Riccardo grew strong, and their shared passions for arts and perfumes encouraged them to establish their own Perfume house, free expression of creativity. MASQUE was born on April 1st, 2010 with headquarters in Milan.