• Ex Idolo Discovery Set
  • Ex Idolo Discovery Set

Ex Idolo

Ex Idolo Discovery Set


Explore the much coveted Ex Idolo brand, highly praised within the niche perfume community. Each sample contains 2ml of juice, hand poured for your pleasure.

Samples include:

  • Thirty-Three
  • Ryder
  • Lucid Dream
  • Love & Crime 

Thirty-Three is the first creation from Ex Idolo, unlike any Oud fragrance out there, it emits a uniquely soft and smooth scent. After the mouth-watering sweetness of Candied Mandarine its led by Tea and Rose ingredients which give it an unimaginable depth and character. Ryder takes on a radical approach with its Boozy and Tobacco notes, finishing off with an amazing aromatic experience of Frankincense and Vanilla.

      • Meet the Brand
      • Meet the Maker
      • Media

      Ex Idolo was founded in Mayfair, London in 2013 by Matthew and Tanya Zhuk. The core concept is showcasing rare and precious materials within sympathetic compositions. Their careful sourcing of the world’s finest and rarest aroma materials transforms each bottle into a portal offering a glimpse into an elusive and secret world. Their style is rather not to be predictable, but to tell each olfactive story individually, and faithfully.
      Ex Idolo offers a truly artisan experience that reflects the traditions of classical perfumery, using rare natural materials, hand packaging and small batch quality control.

      Matthew Zhuk

      Matthew Zhuk is the nose behind Ex Idolo perfumes. Bringing innovation but also paying homage to classic methods. Each fragrance hand-bottled in Mayfair, London.

      Creative Director, Tanya Zhuk used inspiration gained from the narrative of May Cole & Thomas Howard's great escape to create poems and develop illustrations for Lucid Dream and Love & Crime. Her expressiveness give the fragrances multi-dimensional representation.



      Must hide my armour in sweet secret,
      high time to use tradition as a vice
      Night grows large, heart braves the fear
      that’s made of bars and slate
      I know they won’t like such caper,
      but those with me would make a state
      And if I had to I would get down to the nitty gritty
      not just this once but twice, and thrice


      When the snow melts and winter ends
      For joy and fun,
      All the while I roam and run,
      My bushy tail catches scents

      Of woods and berries, and sweet rose...
      Then at night,
      When the sun gives way to the moon’s light
      I wrap my tail to hide my nose...

      I fall asleep and as I dream
      I look around, suddenly I seem...

      To have two wings and start to fly
      Along with the wind, towards the sky
      In my dream, I’m a butterfly

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