Ex Idolo

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Ex Idolo



Ex Idolo

  • Meet the Brand
  • Meet the Maker
  • Media

The Ex Idolo brand created by Matthew Zhuk is born from the heart of London. The collection began with the classic "Thirty-three", gaining cult status in the perfume industry for its vintage oud.

A few years later the world was introduced to the second fragrance from Ex Idolo "Ryder", inspired by the St James & Mayfair member clubs, with rooms lingering of tobacco and frankincense.


Matthew Zhuk

Matthew Zhuk is the creator behind Ex Idolo perfumes. Bringing innovation but also paying homage to classic methods. Each fragrance hand-bottled in Mayfair, London.


Brand Film


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