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In collaboration with the rapper Booba, Nejma introduces the unique KoEptYs fragrance that is a link between the two vastly different worlds of Booba’s artistic urban style and modernity and Nejma’s luxury perfume tradition. Written with a mix of lowercase and uppercase letters, the name highlights the key to success (K-E—Y-) and these graphics are a homage to Street art, the genre where Booba comes from and where his major influences are found.

Master perfumer Jean Niel has created an olfactory success that starts at the top with notes of incense oil, cinnamon bark, pink pepper and bergamot which then give way to a floral heart of jasmine absolute, violet leaves, lily of the valley and sandalwood. A warm, sensual dry-down of benzoin, patchouli, vanilla and coconut milk rounds out this captivating and powerful Oriental-Woody eau de parfum.

Fragrance Facts

Head notes: Cinnamon, Incense, Pink pepper, Bergamot
Heart notes: Lily of the valley, Jasmine absolute, Violet, Sandalwood
Base notes: Benzoin, Vanilla, Patchouli, Coconut

Perfumer: Jean Niel
 Paris, France
Year of Release: 2018

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 Nejma Perfumes | Scent City


Nejma fragrances are based on a captivating story concerning the character Nejma, who represents fate or coincidence & whose name means ‘a good star’ in Arabic. As the story goes, She is captured to be sold as a slave but the man who buys her ends up falling in love with her; he is spellbound by her sweetness and the natural perfume of her body. Their union produced seven daughters, each as beautiful as the last, who were the inspiration behind the seven perfumes in the Heritage Collection

Created by Marie Lise Bischoff, each fragrance is made with diverse ingredients but always has oud as the base.

Marie Lise Bischoff

Marie Lise Bischoff grew up just a few miles from Grasse so it is no surprise that she has fragrance in her soul. It was a trip to the East that inspired her to create the extraordinary Nejma Heritage Collection, an all-encompassing olfactory experience.

Weaving specially blended ingredients from around the world, Marie creates luxurious and captivating symphonies of scent for everyone to enjoy.

Coming soon.