Created By

Memoize London


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The essence of identity. The content of your character, the solution, the key. The memory of first experiencing a culture as yet unfamiliar, the opportunity to grow. Your eyes widen and twinkle as the true meaning of ‘you’ blossoms and develops: may this moment mark the awakening of who you are, who you will become - the true definition of ‘I’.

The scent bursts vivaciously open with green fig leaf,  accompanied by sharp cassis and gentle notes of coconut milk. At the heart we find delicate rose blossom and bold cardamom intertwined with tonka beans. The base is warmed by rich amber, Patchouli and Kashmir wood.

Extrait De Parfum, 30% Oil Concentrate.

Fragrance Facts

Head notes: Fig leaf, Cassis, Coconut milk
Heart notes: Rose blossom, Cardamom, Tonka
Base notes: Dark amber, Patchouli, Kashmir wood

Perfumer: Memoize London
 United Kingdom
Year of Release: 2023

  • Meet the Brand
  • Meet the Maker
  • Media

 Memoize London Perfumes


Memoize London Perfumes. A niche, luxury fragrance brand born on December 2018 in London. A luxury fragrance brand that doesn’t just exist to provide divine scents but also to evoke emotional connections to your memories through the complexity of fragrance. Memoize London aim to provide the distinct backdrop to wearers’ personal stories, and use their premium, bespoke scents to harbour the most magical, meaningful and intimate memories. The name ‘Memoize’ is derived from the French word for ‘memories’.

Vegan, cruelty-free, sustainably sourced and UK-crafted, every fragrance is an extrait de parfum containing 20-30% oil and has a longevity of 10-12 hours with great sillage. Each scent dances poetically and fluidly through two main themes, The Dark Range inspired by the Seven Deadly Sins and The Light Range inspired by the Seven Heavenly Virtues.

Sustainability is a core value of Memoize London. Their customisable, hand-finished caps are made by independent, artisan craftsmen in Yorkshire using waste remnants of oak and walnut. Further supporting small British suppliers, their bottles are filled in a small filling house in the Lincolnshire Wolds and the boxes are hand-made in Leicestershire. This means their product components and manufacturing is done within an 80-mile radius for the lowest possible impact on the environment. They also use biodegradable and recyclable packaging across all of their products and by using only the highest quality biodegradable product wrap, they leave their perfumes protected, but also our planet. 85% of all their products is recyclable. The ergonomic design of the bottle fits perfectly in the hand of the wearer. Couple this with the delicate mist spray which diffuses the perfume evenly onto the skin, and you have the ultimate luxury feel, from first encounter to final spray.

Holly Hutchinson

After spending seven years developing niche fragrance products at a global perfume house, Holly Hutchinson founded Memoize London to create perfume with a different approach. The vision was to tailor truly unique and directional perfumes that combine effortless wear-ability with a personalised, bespoke touch. To do that, Holly curated a top team of experienced British perfumers, utilising materials sourced from the world’s most reputable material suppliers, to produce a world class collection of scents.

Coming soon.