• Ryder - Scent City
  • Ryder
  • Ryder

Ex Idolo




Ryder is an intoxicating blend of rare premium notes blended with skill and exquisite attention to detail. Sweet, smoky, and luxuriously rich, Ryder makes use of ultra rare Omani frankincense to give the scent a real sense of opulence.

Fragrance Pyramid

Head notes: Sweet Pipe Tobacco, Boozy notes
Heart notes: Jasmine, Amber, Resins
Base notes: Dark woods, Frankincense, Vanilla

Perfumer: Matthew Zhuk
Conception: London, UK
Year of Release: July 2015

  • Meet the Brand
  • Meet the Maker
  • Media

Ex Idolo was founded in Mayfair, London in 2013 by Matthew and Tanya Zhuk. The core concept behind our creations is showcasing rare and precious materials within sympathetic compositions. Our careful sourcing of the world’s finest and rarest aroma materials transforms each bottle into a portal offering a glimpse into an elusive and secret world. Our style is rather not to be predictable, but to tell each olfactive story individually, and faithfully.
Ex Idolo offers a truly artisanal experience that reflects the traditions of classical perfumery; using rare natural materials, hand packaging and small batch quality control.

Matthew Zhuk

Matthew Zhuk is the creator behind Ex Idolo perfumes. Bringing innovation but also paying homage to classic methods. Each fragrance hand-bottled in Mayfair, London.


Brand Film


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