• Thirty-Three
  • Thirty-Three
  • Thirty-Three

Ex Idolo




The soul of the fragrance is built around a vintage oud distilled in 1980 aged until its release in 2013. Also paying homage to rose, the composition is enhanced by a wild Chinese rose oil. Contrary to most oud, 33 is surprisingly soft and velvety, deep and dark with dry and cold facets.

Fragrance Pyramid

Head Notes: Soft Black Pepper, Candied Mandarine, Caoutchouc
Heart Notes: White Tea, Chinese Rose, Taif Rose, Orris, Damascus Steel
Base notes: Agarwood (oud), Patchouli, Heliotrope

Perfumer: Matthew Zhuk
Conception: London, UK

  • Meet the Brand
  • Meet the Maker
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Ex Idolo was founded in Mayfair, London in 2013 by Matthew and Tanya Zhuk. The core concept is showcasing rare and precious materials within sympathetic compositions. Their careful sourcing of the world’s finest and rarest aroma materials transforms each bottle into a portal offering a glimpse into an elusive and secret world. Their style is rather not to be predictable, but to tell each olfactive story individually, and faithfully.
Ex Idolo offers a truly artisan experience that reflects the traditions of classical perfumery, using rare natural materials, hand packaging and small batch quality control.

Matthew Zhuk

Matthew Zhuk is the nose behind Ex Idolo perfumes. Bringing innovation but also paying homage to classic methods. Each fragrance hand-bottled in Mayfair, London.

Creative Director, Tanya Zhuk used inspiration gained from the narrative of May Cole & Thomas Howard's great escape to create poems and develop illustrations for Lucid Dream and Love & Crime. Her expressiveness give the fragrances multi-dimensional representation.



Must hide my armour in sweet secret,
high time to use tradition as a vice
Night grows large, heart braves the fear
that’s made of bars and slate
I know they won’t like such caper,
but those with me would make a state
And if I had to I would get down to the nitty gritty
not just this once but twice, and thrice


When the snow melts and winter ends
For joy and fun,
All the while I roam and run,
My bushy tail catches scents

Of woods and berries, and sweet rose...
Then at night,
When the sun gives way to the moon’s light
I wrap my tail to hide my nose...

I fall asleep and as I dream
I look around, suddenly I seem...

To have two wings and start to fly
Along with the wind, towards the sky
In my dream, I’m a butterfly

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