Etat Libre d'Orange
- Meet the Brand
- Meet the Maker
Etat Libre d'Orange were founded in 2006 by Etienne de Swart. Disenchanted with modern perfumery, Etienne sought to start a perfume revolution by eschewing trends and embracing all that is unconventional and rebellious.
The logo of Etat Libre d'Orange invokes the tricolour of the French flag, celebrating freedom and liberty! With this in mind they founded their independent perfume republic, free from convention, giving perfumers and guest noses the chance to create without financial or creative limits.
Etat Libre d'Orange (The Orange State of Freedom); always witty and provocative, always ambitious, forever free.
Etienne de Swardt
Etienne de Swardt, an opportunist since 1970, is a survivor of consumerism, a witness to (and participating in) the decay and atrophy Known As the business of beauty. Etat Libre d'Orange is His rehabilitation, His Attempt to cleanse himself. Burned by life, with all ict perversions and distortions, he now Makes perfume as an antidote to despair.
He has-been Told (as we all-have): find yourself, be yourself. Purpose he knows (as do we all) That this is a futile pursuit in a meaningless void. So he Creates a collection of scents That ask "who do you want to be today?" This suits His nature as a refined chameleon, living a singular existence as an oedipal mammal and naked cowboy in a state of contradiction. He is an arrogant egoist Who Recognizes His own inadequacies.
Whether he comes from a long time ago in a galaxy far, far away from gold Some terrifying future dystopia, he knows That he knows nothing, he is only That lost in this century, lost in translation. He is a citizen of nowhere, so he HAS FORMED the Orange Free State, a fantasy world Where he can Demonstrate the beauty in strangeness.
A blatant disregard for convention Enables _him_ to give in à son basest instincts, and He Has taken it upon himself to unleash His obsessions in the form of scent. He sells himself. With His manwhore attitude, He Has surrendered à son own narcissism, arrogant and this pathology is the gateway to Orange Free State.