Secret Mystique

 Created By

Hayari Parfums


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Like an echo of the deep forest, like a precious stone such as the moonstone, a new power with woody/wooded accents of earthly origin is the theme of this new sacred link, a new secret and mystic energy. In the middle of the pine forest, like a wizard of the Deep North, the wolf is connected to the moon. A homage to mother earth that has birthed us all, the very source without which nothing on the ground or in the air would have ever existed.

To incarnate the wolf, the civet in the head note responds to the cold and dry nature of Virginia cider, a true connection to the sacred and a symbol of freedom. The tangerine awakens and lets free the other woody/wooded instincts of the middle note, like orange tree wood and guaiac wood. The use of amber resin in the base note, common in lithotherapy, helps for a better self expression and imposition. Amber exerts a purifying global effect on energies. Decipher the gaze of the coyote and find within the mysterious signs; thereby, it will become your spiritual animal and frees your strong instincts. 

Fragrance Facts

Head notes: Myrrh, Virginia Cedar, Cashmere wood, Mandarin orange
Heart notes: Orangewood, Saffron, Guaiac wood
Base notes: Ambergris, Patchouli, Labdanum

Perfumer: Vincent Ricord
Year of Release: 2018
Conception: Paris, France 

  • Meet the Brand
  • Meet the Maker
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From Couture to Niche Perfumery


Encouraged by his old accomplice, Hugues Alard, who has always been in love with and evolved in the perfumery world, the tantalizing world of HAYARI has become even more fascinating with the addition of fragrances celebrating love and the delicious complexity of women.

A perfume is said to reveal one’s personality and it is quite naturally that Nabil and Hugues drew their inspiration from women to create subtle, elegant and sensual fragrances embodying the various facets of their personality: passionate, seductive and mysterious in turns.

Like the women behind the inspiration – the subtle, elegant and sensual scents featured in the Hayari Paris fragrance collection draw on passion, seduction and mystery.


Nabil Hayari

Nabil Hayari was drawn to the world of fashion from a very early age. Very quickly, his path led him to one of France’s prestigious fashion schools where he finished at the top of his class and where his talents caught the eye of the École de la Chambre Syndicale de la Haute Couture Parisienne. Exceptionally talented, Nabil soon became creative director at a fashion house in the famous Parisian “Golden Triangle” district where he remained for 5 years.

Young and ambitious, Nabil decided to create his own label in 2009, with the aim of bringing to life the type of gowns which women have always dreamed of wearing. His expertise has enabled him to create exquisite designs, dressing top models and princesses.


Cécile Zarokian

Cécile Zarokian graduated from ISIPCA, she was trained for four years in Robertet, at first in Grasse, then in Paris.

In 2011, Cécile decided to found her own company, CECILE ZAROKIAN SARL, and to set up her laboratory in Paris, in order to be able to dedicate her entire time to working freely as an independent perfumer.


Vincent Richod

Born in the family of perfumers in Grasse, Vincent Ricod always had an inclination towards arts and thus he moved to creating perfumes that reflects his love for arts. The balance of nature and elegance in his creations enclose the vibrations of the olfactory world in the head, heart and base notes. His creations for the brand includes the Source Joyeuse line and Secret Mystique from the Collection Origine which perfectly grasps the essence of nature.



Hayari Paris in British Vogue - July 2016 Edition


Hayari Paris at Esxence

Credit : Esxence 2016