• Thirty-Three - Scent City
  • Thirty-Three
  • Thirty-Three

Ex Idolo




The soul of the fragrance is built around a vintage oud distilled in 1980 aged until its release in 2013. Contrary to most oud, 33 is surprisingly soft and velvety, deep and dark with dry and cold facets.

Fragrance Pyramid

Head Notes: Soft Black Pepper, Candied Mandarine, Caoutchouc
Heart Notes: White Tea, Chinese Rose, Taif Rose, Orris, Damascus Steel
Base notes: Agarwood (oud), Patchouli, Heliotrope

Perfumer: Matthew Zhuk
Conception: London, UK

  • Meet the Brand
  • Meet the Maker
  • Media

Ex Idolo was founded in Mayfair, London in 2013 by Matthew and Tanya Zhuk. The core concept behind our creations is showcasing rare and precious materials within sympathetic compositions. Our careful sourcing of the world’s finest and rarest aroma materials transforms each bottle into a portal offering a glimpse into an elusive and secret world. Our style is rather not to be predictable, but to tell each olfactive story individually, and faithfully.
Ex Idolo offers a truly artisanal experience that reflects the traditions of classical perfumery; using rare natural materials, hand packaging and small batch quality control.

Matthew Zhuk

Matthew Zhuk is the creator behind Ex Idolo perfumes. Bringing innovation but also paying homage to classic methods. Each fragrance hand-bottled in Mayfair, London.


Brand Film


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