Malìa is dedicated to a vice that can also be considered a virtue: the art of knowing how to seduce. It is the story of a rebellious woman who was about to be burned at the stake because, during the Holy Inquisition, she had been labelled as a witch. But maybe she was just too smart and too beautiful for those times. The only person who shows a little pity for this extraordinary woman is her executioner who offers her a narcotic potion to make her lose consciousness and not make her feel pain, an intoxicating potion like her eyes.
A fragrance that bewitches your mind, a fragrance that seduces (MALIA: amMALIAre). But the Malìe were also the songs that anticipated the arrival of the witches of Benevento, the meeting place of the Italian witches. By chanting their ills under the walnut trees, these beautiful women made men lose their heads. A mesmerising fragrance that opens with an explosion of osmanthus and completely envelops those who smell it who are initially rejected, almost frightened, but then they cannot help but smell it again, and again... captured by the aphrodisiac properties of this flower.
- Meet the Brand
- Meet the Maker
Everything started with Umberto Nobile, Massimo’s grandfather, a name that has always been synonymous with luxury fragrances. Since the early 30s he represented Nina Ricci perfumes and in 1942, at the height of the Second World War, he decided to open a perfumery for his wife in Rome. It became a family tradition: Massimo’s father did the same for his wife in Naples and also Massimo’s brother, who fell in love with a woman from tuscany, opened a perfumery for his wife.
Moved by love of beautiful things and by passion handed down from father to son, Massimo did something different. In 2004, when Acqua di Parma was acquired by LVMH group, he decided to create with his wife Stefania a brand that represented the Italian elegance worldwide. We’ve never followed trends: the main example of this is in 2011, when the western world of perfumery went crazy for agarwood, we launched La Danza delle Libellule, a vanilla perfume, that became our best seller worldwide. What is important is to keep our sober elegance, that can stand up over time, to meet our customers’ expectations. The first fragrance was Pontevecchio, created in 2004 and distributed in 2005, which marked the beginning of Nobile 1942’s in the new millennium.
We can proudly say that we are one of few companies producing and packaging by hand “in house” our fragrance products. We do this job with care and dedication: all the perfume bottles are filled one by one handily in our laboratory in Genova. In addition to the Italian ingredients, such as bergamot from Calabria and Iris from Florence, we purchase raw materials from where we know they offer the best quality.
But above all, all our ingredients respect high quality standards and the natural process of maceration. Italian excellence always captures our attention: we always look for new artists and artisans that create something unique. We use Damask silk from Lorsica, hand blown glass from Altare, silver filigree from Campo Ligure, Leather from Tuscany. Nobile 1942 perfumes are masterpieces of Italian artisan work.
Creations - Anonimo Veneziano, Casta Diva, Chypre 1942, Vespri Orientale, Vespri Aromatico, Vespri Esperidati, Patchouli Nobile, Ambra Nobile, Acqua Nobile & Muschio Nobile
Anne Sophie Behaghel
Creation - Fougere Nobile
Creation - Sandalo Nobile
Creation - Estroverso
Creations - Perdizione & Café Chantant
Creations - Shamal & Malvs
Creations - Malia & Rudis
Creation - 1..1