In the magical atmosphere of the magnificent "Florence of the Medici Gods, a perfume with a strongly evocative name is born. The Florentine Iris is once again the protagonist of the fragrance but in a delightfully feminine expression. Caterina de 'Medici wisely wore perfumes on her gloves and on her body: in this way she avoided the smells of other people, who did not wash regularly in those days.
This gestuelle of his was invented by Renato Bianco (or, as he was called by the French: René le Florentin) his personal and trusted perfumer who followed to the court in France after his wedding. In addition, she had invented several ways to wear perfume specifically for her: including the famous "perfumed pomegranate", a particular jewel with a spherical shape to be worn around the neck or on the belt.
- Meet the Brand
- Meet the Maker
Everything started with Umberto Nobile, Massimo’s grandfather, a name that has always been synonymous with luxury fragrances. Since the early 30s he represented Nina Ricci perfumes and in 1942, at the height of the Second World War, he decided to open a perfumery for his wife in Rome. It became a family tradition: Massimo’s father did the same for his wife in Naples and also Massimo’s brother, who fell in love with a woman from tuscany, opened a perfumery for his wife.
Moved by love of beautiful things and by passion handed down from father to son, Massimo did something different. In 2004, when Acqua di Parma was acquired by LVMH group, he decided to create with his wife Stefania a brand that represented the Italian elegance worldwide. We’ve never followed trends: the main example of this is in 2011, when the western world of perfumery went crazy for agarwood, we launched La Danza delle Libellule, a vanilla perfume, that became our best seller worldwide. What is important is to keep our sober elegance, that can stand up over time, to meet our customers’ expectations. The first fragrance was Pontevecchio, created in 2004 and distributed in 2005, which marked the beginning of Nobile 1942’s in the new millennium.
We can proudly say that we are one of few companies producing and packaging by hand “in house” our fragrance products. We do this job with care and dedication: all the perfume bottles are filled one by one handily in our laboratory in Genova. In addition to the Italian ingredients, such as bergamot from Calabria and Iris from Florence, we purchase raw materials from where we know they offer the best quality.
But above all, all our ingredients respect high quality standards and the natural process of maceration. Italian excellence always captures our attention: we always look for new artists and artisans that create something unique. We use Damask silk from Lorsica, hand blown glass from Altare, silver filigree from Campo Ligure, Leather from Tuscany. Nobile 1942 perfumes are masterpieces of Italian artisan work.
Creations - Anonimo Veneziano, Casta Diva, Chypre 1942, Vespri Orientale, Vespri Aromatico, Vespri Esperidati, Patchouli Nobile, Ambra Nobile, Acqua Nobile & Muschio Nobile
Anne Sophie Behaghel
Creation - Fougere Nobile
Creation - Sandalo Nobile
Creation - Estroverso
Creations - Perdizione & Café Chantant
Creations - Shamal & Malvs
Creations - Malia & Rudis
Creation - 1..1