One night when the desert wind blows.
Shamal is dedicated to perseverance. The inspiration comes from the character of the pearl fisherman. There is a moment in the desert that leaves the observer totally subjugated: when night becomes day and the sky takes on shades from black to blue. Breathtaking. The pearl fisherman is lying on his back and enjoying the view of the starry sky. It's his turn to watch, pirates can attack at any moment, breaking into that agile boat loaded with pearls and precious fabrics, frustrating all the hard work of transporting goods from Oman to Yemen.
The fisherman is lulled by the lapping of the waves, a sound that brings him to his childhood, caressed by the Shamal, the wind that relentlessly - for many years - has shaped the dunes in the deserts. While the Shamal blows, sweet but incessant, bringing with it the scent of dates mixed with the burning incense, the pearl fisherman lies there blissfully, savouring fruit while resisting tempting sleep. He finds himself daydreaming, relieving his body from the tiredness of the day and reviving his spirit.
- Meet the Brand
- Meet the Maker
Everything started with Umberto Nobile, Massimo’s grandfather, a name that has always been synonymous with luxury fragrances. Since the early 30s he represented Nina Ricci perfumes and in 1942, at the height of the Second World War, he decided to open a perfumery for his wife in Rome. It became a family tradition: Massimo’s father did the same for his wife in Naples and also Massimo’s brother, who fell in love with a woman from tuscany, opened a perfumery for his wife.
Moved by love of beautiful things and by passion handed down from father to son, Massimo did something different. In 2004, when Acqua di Parma was acquired by LVMH group, he decided to create with his wife Stefania a brand that represented the Italian elegance worldwide. We’ve never followed trends: the main example of this is in 2011, when the western world of perfumery went crazy for agarwood, we launched La Danza delle Libellule, a vanilla perfume, that became our best seller worldwide. What is important is to keep our sober elegance, that can stand up over time, to meet our customers’ expectations. The first fragrance was Pontevecchio, created in 2004 and distributed in 2005, which marked the beginning of Nobile 1942’s in the new millennium.
We can proudly say that we are one of few companies producing and packaging by hand “in house” our fragrance products. We do this job with care and dedication: all the perfume bottles are filled one by one handily in our laboratory in Genova. In addition to the Italian ingredients, such as bergamot from Calabria and Iris from Florence, we purchase raw materials from where we know they offer the best quality.
But above all, all our ingredients respect high quality standards and the natural process of maceration. Italian excellence always captures our attention: we always look for new artists and artisans that create something unique. We use Damask silk from Lorsica, hand blown glass from Altare, silver filigree from Campo Ligure, Leather from Tuscany. Nobile 1942 perfumes are masterpieces of Italian artisan work.
Creations - Anonimo Veneziano, Casta Diva, Chypre 1942, Vespri Orientale, Vespri Aromatico, Vespri Esperidati, Patchouli Nobile, Ambra Nobile, Acqua Nobile & Muschio Nobile
Anne Sophie Behaghel
Creation - Fougere Nobile
Creation - Sandalo Nobile
Creation - Estroverso
Creations - Perdizione & Café Chantant
Creations - Shamal & Malvs
Creations - Malia & Rudis
Creation - 1..1