Patchouli Nobile

 Created By

Nobile 1942


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Tremendously virile on men, elegant and classy on women. 

It doesn't matter if someone likes it or not, the important thing is to know that this fragrance can be truly masculine, but worn by a woman it becomes elegant, enveloping. It's like a high heel: you can't wear it every day, but it's always fascinating. An emotional journey: a return to the origins following our primordial instinct.

On Sunday Times, in November 2009, when Patchouli Nobile was launched, Luca Turin, the most famous and appreciated critic in the world of perfumes, called it "one of the 10 most interesting fragrances at the moment". How can we disagree? Warning! It is advisable to spray this fragrance on the skin and not on the mouillettes. Why? The maceration of our patchouli lasts more than six months. Only if sprayed on the skin, we can appreciate all the incredible olfactory facets of this perfume. 

Fragrance Facts

Head notes: Lemon, White pepper, Fresh notes, Incense
Heart notes: Jasmine, Patchouli, Guaiac wood, Rock roses
Base notes: Amber notes, Labdanum, Tonka bean, Sandalwood, Patchouli, Oakmoss

Perfumer: Marie Duchene
Conception: Florence, Italy
Year of Release: 2009

  • Meet the Brand
  • Meet the Maker
  • Media

Everything started with Umberto Nobile, Massimo’s grandfather, a name that has always been synonymous with luxury fragrances. Since the early 30s he represented Nina Ricci perfumes and in 1942, at the height of the Second World War, he decided to open a perfumery for his wife in Rome. It became a family tradition: Massimo’s father did the same for his wife in Naples and also Massimo’s brother, who fell in love with a woman from tuscany, opened a perfumery for his wife.

Moved by love of beautiful things and by passion handed down from father to son, Massimo did something different. In 2004, when Acqua di Parma was acquired by LVMH group, he decided to create with his wife Stefania a brand that represented the Italian elegance worldwide. We’ve never followed trends: the main example of this is in 2011, when the western world of perfumery went crazy for agarwood, we launched La Danza delle Libellule, a vanilla perfume, that became our best seller worldwide. What is important is to keep our sober elegance, that can stand up over time, to meet our customers’ expectations. The first fragrance was Pontevecchio, created in 2004 and distributed in 2005, which marked the beginning of Nobile 1942’s in the new millennium.

We can proudly say that we are one of few companies producing and packaging by hand “in house” our fragrance products. We do this job with care and dedication: all the perfume bottles are filled one by one handily in our laboratory in Genova. In addition to the Italian ingredients, such as bergamot from Calabria and Iris from Florence, we purchase raw materials from where we know they offer the best quality.

But above all, all our ingredients respect high quality standards and the natural process of maceration. Italian excellence always captures our attention: we always look for new artists and artisans that create something unique. We use Damask silk from Lorsica, hand blown glass from Altare, silver filigree from Campo Ligure, Leather from Tuscany. Nobile 1942 perfumes are masterpieces of Italian artisan work.

Marie Duchene

Creations - Anonimo Veneziano, Casta Diva, Chypre 1942, Vespri Orientale, Vespri Aromatico, Vespri Esperidati, Patchouli Nobile, Ambra Nobile, Acqua Nobile & Muschio Nobile


Anne Sophie Behaghel 

Creation - Fougere Nobile


Henri Bergia

Creation - Sandalo Nobile


Karine Vinchon

Creation - Estroverso


Mathieu Nardin

Creations - Perdizione & Café Chantant


Christian Carbonnel

Creations - Shamal & Malvs


Antonio Alessandria

Creations - Malia & Rudis


Luca Maffei

Creation - 1..1

Brand Film