Malvs

 Created By

Nobile 1942

£115.00 GBP

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Hide a secret! There is nothing more natural because nobody, not even science, will ever be able to dig into our minds and hearts. Even the truth machine is not foolproof. The hidden and shocking truths hide imperturbably in our subconscious and force us to manipulate reality to make it perfect in the eyes of others. Behind the illusion of knowing others and exposing oneself through the images and words spent on social media, there is clear evidence that what we write or what we read is the mirror of what we want to be and not of what who we really are.

Evil lurks in each of us and we keep it in check: envy, cowardice, contempt, hatred can lead us if exasperated to unimaginable and un-confess-able acts. The secret will remain hidden in a casket inside us and only comes out when we speak to ourselves in front of a mirror: because only we cannot escape from ourselves. Unless a tempting devil releases the secret from the chains. Malvs is the union of sacred notes (incense) and profane notes (apple) that blend in a surprising way. 

Fragrance Facts

Head notes: Apple, Frankincense, Pink pepper
Heart notes: Frankincense, Cedarwood, Myrrh, Amber
Base notes: Guaiac wood, Vetiver, Musk, Vanilla, Sandalwood

Perfumer: Christian Carbonnel
Conception: Florence, Italy
Year of Release: 2018

  • Meet the Brand
  • Meet the Maker
  • Media


Everything started with Umberto Nobile, Massimo’s grandfather, a name that has always been synonymous with luxury fragrances. Since the early 30s he represented Nina Ricci perfumes and in 1942, at the height of the Second World War, he decided to open a perfumery for his wife in Rome. It became a family tradition: Massimo’s father did the same for his wife in Naples and also Massimo’s brother, who fell in love with a woman from tuscany, opened a perfumery for his wife.

Moved by love of beautiful things and by passion handed down from father to son, Massimo did something different. In 2004, when Acqua di Parma was acquired by LVMH group, he decided to create with his wife Stefania a brand that represented the Italian elegance worldwide. We’ve never followed trends: the main example of this is in 2011, when the western world of perfumery went crazy for agarwood, we launched La Danza delle Libellule, a vanilla perfume, that became our best seller worldwide. What is important is to keep our sober elegance, that can stand up over time, to meet our customers’ expectations. The first fragrance was Pontevecchio, created in 2004 and distributed in 2005, which marked the beginning of Nobile 1942’s in the new millennium.

We can proudly say that we are one of few companies producing and packaging by hand “in house” our fragrance products. We do this job with care and dedication: all the perfume bottles are filled one by one handily in our laboratory in Genova. In addition to the Italian ingredients, such as bergamot from Calabria and Iris from Florence, we purchase raw materials from where we know they offer the best quality.

But above all, all our ingredients respect high quality standards and the natural process of maceration. Italian excellence always captures our attention: we always look for new artists and artisans that create something unique. We use Damask silk from Lorsica, hand blown glass from Altare, silver filigree from Campo Ligure, Leather from Tuscany.... Our perfumes are masterpieces of Italian artisan work.

Marie Duchene

Creations - Anonimo Veneziano, Casta Diva, Chypre 1942, Vespri Orientale, Vespri Aromatico, Vespri Esperidati, Patchouli Nobile, Ambra Nobile, Acqua Nobile & Muschio Nobile

 

Anne Sophie Behaghel 

Creation - Fougere Nobile

 

Henri Bergia

Creation - Sandalo Nobile

 

Karine Vinchon

Creation - Estroverso

 

Mathieu Nardin

Creations - Perdizione & Café Chantant

 

Christian Carbonnel

Creations - Shamal & Malvs

 

Antonio Alessandria

Creations - Malia & Rudis

 

Luca Maffei

Creation - 1..1

Brand Film

Coming soon.